Unlock Your Full Revenue Growth Potential With The GTM Accelerator
The GTM Accelerator evaluates how effectively a company executes its Go-to-Market strategy from a core process standpoint and identifies the most practical and profitable actions that can be taken to unlock and accelerate revenue growth.
The GTM Accelerator is unique and powerful because is assesses a business on the 40 core underling drivers proven to be causal of GTM performance and revenue growth. It enables companies to focus their execution efforts on the highest priority growth levers, which become revenue operations projects with aligned stakeholders and accountable owners. Benefits include:
- More unified and effective GTM strategy execution across functions
- Greater alignment, buy-in and conviction from GTM stakeholders on the highest impact RevOps initiatives
- Utilization of 'best in class' processes and execution playbooks that drive tough cross-functional change
- Discovery of additional high value but less visible levers that drive revenue growth
- Building consensus across leadership about RevOps - so they want more!
RevOps and growth leaders with be empowered with an objective, data-driven assessment of their entire set of commercial capabilities that identifies the highest ROI strategic initiatives.
How the GTM Accelerator Works
From Diagnosis to Action in 3 Simple Steps
Get immediate clarity on your best ‘levers’ to improve GTM strategy execution and accelerate revenue growth
- Your business is assessed on the 40 proven key drivers of GTM performance and revenue growth
- Confidential interviews are conducted with key GTM staff and core operational documents are reviewed
- Initial results identify your high-impact levers with no obligation to proceed
Build consensus across your GTM teams on the need for change and path forward
- Receive and review a comprehensive assessment of your GTM execution capabilities against 40 proven drivers in the context of your key strategic & business objectives
- Identify the most critical ‘growth levers’ including foundational enablers, quick wins, and long-term scale accelerators
- Prioritize and agree upon your 3-5 highest impact opportunities to execute as a team to unlock growth
- GTM teams get engaged when they hear core root cause issues will be addressed
- Confidential, broad based participation by GTM staff build trust in the process and outcomes
Receive clear action plans your GTM teams can execute immediately to unlock growth
- Findings presented to leadership and Board (to vet and confirm priority levers)
- Company wide presentations of key findings, recommendations and priority actions
- Detailed Implementation Playbooks with best practices for priority projects
- Workshops to review and empower implementation teams
As a new CRO, I needed a quick and objective way to assess the working dynamic across sales, service, marketing, product and IT. The GTM Accelerator highlighted critical gaps and more importantly opportunities for our commercial teams to work more effectively together. And since each function participated in the process, there was 100% buy in for the results.
Discover the Power of The GTM Accelerator
