The Go-To-Market Accelerator

Accelerate Execution of Your Go-To-Market Strategy

The GTM Accelerator is a systemic way to diagnose, prioritize, and accelerate your go-to-market execution plan to generate more reliable, scalable and profitable growth. You will be empowered with a fact-based roadmap - a strategic & prioritized RevOps plan - to drive cross functional change and accelerate GTM execution.

The GTM Accelerator evaluates how effectively a company executes its Go-to-Market strategy from a core process standpoint and identifies the most practical and profitable actions that can be taken to unlock and accelerate revenue growth. The GTM Accelerator is unique and powerful because is assesses a business on the 40 core underling drivers proven to be causal of GTM performance and revenue growth. It enables companies to focus their execution efforts on the highest priority growth levers, which become revenue operations projects with aligned stakeholders and accountable owners. The GTM Accelerator provides what every RevOps and growth leader needs: an objective, data-driven assessment of their entire set of commercial capabilities that identifies the highest ROI strategic initiatives. Benefits of using The GTM Accelerator include:

More unified and effective GTM strategy execution across functions
Greater alignment, buy-in and conviction from GTM stakeholders on the highest impact Rev Ops initiatives
Utilization of 'best in class' processes and execution playbooks that drive tough cross-functional change
Discovery of additional high value but less visible levers that drive revenue growth
Building consensus across leadership about Rev Ops - so they want more!

From Diagnosis to Action in 3 Simple Steps

Diagnose

Get immediate clarity on your best ‘levers’ to improve GTM strategy execution and accelerate revenue growth

Your business is assessed on the 40 proven key drivers of GTM performance and revenue growth
Confidential online interviews are conducted with key GTM staff and core operational documents are reviewed
Initial results identify your high-impact levers with no obligation to proceed

Prioritize and Align

Build consensus across your GTM teams on the need for change and path forward

GTM teams get engaged when they hear core root cause issues will be addressed
Confidential, broad based participation by GTM staff build trust in the process and outcomes

Receive and review a your GTM Accelerator scorecard: A comprehensive assessment of your GTM execution capabilities against 40 proven drivers

40 drivers proven to be causal of future revenues, cash flow and value creation in the context of your key strategic & business objectives
Identifies your best action steps and ‘levers’ (aka RevOps projects) that are either core foundational enablers, immediate high value levers or long-term scale accelerators
Your 3-5 highest impact opportunities identified and agreed upon by company leadership

Act and Accelerate

Receive clear action plans your GTM teams can execute immediately to unlock growth

Findings presented to leadership and Board (to vet and confirm priority levers)
Company wide presentations of key findings, recommendations and priority actions
Detailed Implementation Playbooks with best practices for priority projects
Workshops to review and empower implementation teams

As a new CRO, I needed a quick and objective way to assess the working dynamic across sales, service, marketing, product and IT. The Go-To-Market Accelerator highlighted critical gaps and more importantly opportunities for our commercial teams to work more effectively together. And since each function participated in the process, there was 100% buy in for the results.

CRO $2 Billion B2B SaaS Company