Accelerate Execution of Your Go-To-Market Strategy

The GTM Accelerator is a systemic way to diagnose, prioritize, and accelerate your go-to-market execution plan to generate more reliable, scalable and profitable growth. You will be empowered with a fact-based roadmap to accelerate your GTM plan within 6 weeks.

Solution Introduction

The GTM Accelerator is turnkey, resource light diagnostic that systematically evaluates the people, processes, products, technology, capabilities and practices that drive GTM strategy execution. It enables companies to focus their execution efforts on the highest priority growth ‘levers’ which are packaged as revenue operations projects with aligned stakeholders. The GTM Accelerator provides what every growth leader needs: an objective, data-driven assessment of their entire set of commercial capabilities. It helps growth leaders to accelerate GTM strategy execution by:
1.     Focusing on the highest ROI growth drivers (which oftentimes are process and culture related)
2.    Aligning cross-functional teams and management around the problems and best solutions
3.    Empowering GTM teams with best practice RevOps implementation playbooks and resources  

How GTM Accelerator Works

From Diagnosis to Action in 3 Simple Steps

Diagnose

Get immediate clarity on your best ‘levers’ to accelerate GTM strategy execution

  • Your business is benchmarked on the 40 key drivers of GTM execution
  • Involves online interviews with key GTM staff and review of operational documents
  • Initial results identify your high-impact levers with no obligation to proceed

Prioritize & Align

Build consensus across your GTM teams on the need for change and path forward

  • Kickoff meeting to communicate benefits of The GTM Accelerator process and that core root cause issues will be addressed
  • Broader GTM staff provides confidential input and ideas
  • Formal review of all core GTM related operating plans and processes

Receive and review a your GTM Accelerator scorecard: A comprehensive assessment of your GTM execution capabilities against 40 proven drivers

  • 40 drivers proven to be causal of future revenues, cash flow and value creation in the context of your key strategic & business objectives
  • Identifies your best action steps and ‘levers’ (aka RevOps projects) that are either core foundational enablers, immediate high value levers or long-term scale accelerators
  • Your 3-5 highest impact opportunities identified and agreed upon by company leadership

Act

You receive clear action plans your GTM teams can execute immediately

  • Findings presented to leadership and Board (to vet and confirm priority levers)
  • Company wide presentations of key findings, recommendations and priority actions
  • Receive detailed Implementation Playbooks with best practices for priority projects
  • Worksessions to review & empower implementation teams

As a new CRO, I needed a quick and objective way to assess the working dynamic across sales, service, marketing, product and IT. The Go-To-Market Accelerator highlighted critical gaps and more importantly opportunities for our commercial teams to work more effectively together. And since each function participated in the process, there was 100% buy in for the results.

CRO $2 Billion B2B SaaS Company

Ready to Accelerate Your GTM Strategy Execution?

Find out how much operational value your company can realize from improving operations performance by taking a 10 minute no cost assessment with immediate feedback
Get the Revenue Operations Benchmark Assesment Button 10.8.24
BM Report Button CTA
RO Book Offer Button