Revenue Operations Associates is a revenue operations benchmarking and implementation advisory firm that serves clients based on our beliefs:
The full power and benefit of Revenue Operations extends well beyond tactical operational activities in sales, marketing and customer success.
Most companies underestimate the importance of less tangible assets and capabilities like culture, process discipline, alignment and communications in the revenue equation
KPI’s used by most companies tend to focus on financial outcomes – not the underlying behaviors and processes that drive these outcomes
Companies tend to treat the symptoms of weak revenue growth (e.g. hiring/firing, deploying new technology, sales training, etc.) but not the underlying root causes
Most companies launch "siloed' initiatives to treat symptoms and lack a comprehensive rev ops plan that is aligned with the entire customer lifecycle
Many consultants in the Rev Ops and GTM space lack the real world operating experience necessary to drive change at their client organizations
We Enable Clients to Drive Growth Through Revenue Operations
The Revenue Operations Benchmark or "ROB" assessment provides CEO's, growth leaders, management teams and investors with blunt and objective benchmarks as a key first step to acknowledging and identifying the most impactful drivers of revenue performance and value creation. Then we provide step by step implementation roadmaps that use the right KPI's, leverage best practices, and enable companies to drive cross functional change.
The Revenue Operations Certification or "ROC" is the leading certification credential for revenue operations professionals. ROC also provides highly beneficial learning for any professional in sales, marketing, customer success or finance wanting to learn more about revenue operations as a business management discipline.
Our mission is to empower corporate executives, revenue operations professionals and investors with a more effective process to drive and realize value creation through operations.
We are a team of seasoned revenue operations experts and hands-on operating executives. We've founded, managed, and successfully exited companies. Our team brings real-world experience and has helped over 50 businesses execute more effectively and grow. We understand that the go-to-market landscape is evolving rapidly and execution is difficult. That's why we believe quantifying and benchmarking revenue operations capabilities are key to assessing revenue health, identifying growth potential, and understanding operations risk.
Managing Partner
Steve Busby
Steve is the former CEO of Greenwich Associates, the leading benchmark provider of relationship quality in financial services. He has over 30 years of experience leading companies and developing services that leverage benchmark analytics to drive transformational growth.
Partner
Bernard Taracevicz
Bernie is a hands-on operator with expertise in growing VC-funded startups, Fortune 500 companies, and Private Equity owned businesses.
Board Advisor
Stephen Diorio
Stephen is an established authority in revenue operations, commercial transformation, revenue acceleration, and sales and marketing performance management. His book Revenue Operations is the leading source for monetizing less tangible operational assets and capabilities.
Head of Marketing
Jeff Platt
Jeff is a seasoned B2B and product marketing expert with extensive experience in financial services, technology, advisory, and travel sectors. He excels in transforming go-to-market strategies for B2B products, significantly boosting pipeline growth worldwide.
Are You Ready To Master & Monetize Revenue Operations? Contact Revenue Operations Associates to Learn How.
Take the Revenue Operations Benchmark Self Assessment
Find out how much operational value your company can realize by seeing quantified gaps vs. best in class - there's no cost and the assessment takes only 15 minutes via a self administered link or conversation with Slate Point.
