About Revenue Operations Associates
Revenue Operations Associates is a revenue operations benchmarking & implementation advisory firm that serves clients based on our beliefs:
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The full power and benefit of Revenue Operations extends well beyond tactical operational activities in sales, marketing and customer success.
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Most companies underestimate the importance of less tangible assets and capabilities like culture, process discipline, alignment and communications in the revenue equation
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KPI’s used by most companies tend to focus on financial outcomes – not the underlying behaviors and processes that drive these outcomes
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Companies tend to treat the symptoms of weak revenue growth (e.g. hiring/firing, deploying new technology, sales training, etc.) but not the underlying root causes
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Most companies launch "siloed' initiatives to treat symptoms and lack a comprehensive rev ops plan that is aligned with the entire customer lifecycle
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Many consultants in the Rev Ops and GTM space lack the real world operating experience necessary to drive change at their client organizations
We Enable Clients to Drive Growth Through Revenue Operations
The Revenue Operations Benchmark or "ROB" assessment provides CEO's, growth leaders, management teams and investors with blunt and objective benchmarks as a key first step to acknowledging and identifying the most impactful drivers of revenue performance and value creation. Then we provide step by step implementation roadmaps that use the right KPI's, leverage best practices, and enable companies to drive cross functional change.
The Revenue Operations Certification or "ROC" is the leading certification credential for revenue operations professionals. ROC also provides highly beneficial learning for any professional in sales, marketing, customer success or finance wanting to learn more about revenue operations as a business management discipline.
Our Mission
Meet Our Team of Experienced Operators
We are a team of seasoned revenue operations experts and hands-on operating executives. We've founded, managed, and successfully exited companies. Our team brings real-world experience and has helped over 50 businesses execute more effectively and grow. We understand that the go-to-market landscape is evolving rapidly and execution is difficult. That's why we believe quantifying and benchmarking revenue operations capabilities are key to assessing revenue health, identifying growth potential, and understanding operations risk.