Jeff Platt

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Jeff is a B2B marketing leader with over 20 years of experience driving revenue growth for technology and financial services companies. Most recently, he led global B2B marketing strategy at Mastercard, where he drove a large shift in the Go-to-market approach through integrated sales enablement and demand generation programs. Before Mastercard, Jeff launched and scaled growth initiatives at American Express and Pitney Bowes, generating millions in new recurring revenue. His work has been recognized by Gartner Research, which profiled his demand generation approach as a best-in-class case study. Jeff brings a practical, results-focused approach to helping growth leaders align their revenue teams and accelerate commercial performance. He holds an MBA from UCLA Anderson School of Management and brings expertise in product marketing, sales enablement, demand generation, and revenue operations to the Revenue Operations Associates team.