Increase Your Business Impact and Advance Your Career by Becoming a Certified Revenue Operations Professional
Increase Your Business Impact and Advance Your Career by Becoming a Certified Revenue Operations Professional
The Chief Revenue Officer Program Prepares the Next Generation of Growth Leaders to Manage, Align, and Scale the Modern GTM Engine
The Chief Revenue Officer (CRO) Program is a transformative executive education program offered by the University of Chicago Booth School of Business designed for current and aspiring Chief Revenue Officers ready to accelerate growth and lead with impact. Over ten months, growth leaders will master data-driven approaches to go-to-market strategy, pricing, RevOps, and customer lifecycle management while strengthening the leadership skills to influence across the C-suite, board, and investors.
LISTEN TO DAN FRAILEY, THE CO-FOUNDER OF THE CHIEF REVENUE OFFICER PROGRAM EXPLAIN WHAT IT TAKES TO BECOME A CRO AND HOW THE UNIVERSITY OF CHICAGO EXECUTIVE EDUCATION PROGRAMS DELIVERS THE SKILLS AND CAPABILITIES TO LEAD THE MODERN GTM.
The CRO Program combines strategic frameworks with practical application to help you master the art and science of revenue leadership. Delivered through live online sessions, applied projects, and a three-day in-person immersion in Chicago, the curriculum features seven courses designed around the full revenue lifecycle.
Course 1: Go-to-Market Organization Design- Learn to create and optimize scalable, high-performance revenue organizations tailored to different company stages, from startups to mature enterprises. This module integrates principles from systems engineering, economics, and psychology to drive agility and growth.
Course 2: Leading High-Performing Teams- Master leadership strategies to build resilient and cohesive teams, even in diverse, hybrid, or virtual setups. Develop skills to manage, motivate, and resolve conflicts while fostering high performance in uncertain conditions.
Course 3: Customer Lifecycle Management- Analyze customer journeys to identify strengths and pain points across the lifecycle. Use qualitative and quantitative data to enhance customer value, optimize retention, and increase customer lifetime value (CLV).
Course 4: Predictive Analytics- Leverage advanced data analytics to target the right customers, improve marketing effectiveness, and forecast future sales. Gain expertise in segmentation, campaign evaluation, and predictive modeling to maximize profitability.
Course 5: Pricing Strategy- Develop pricing frameworks rooted in economics, psychology, and analytics. Learn to balance profitability and growth, anticipate competitor responses, and implement strategies for both B2B and B2C markets.
Course 6: Applied AI- Evaluate and apply AI opportunities across marketing, sales, and revenue operations using practical frameworks to design real-world use cases that improve pipeline performance, productivity, forecasting, and go-to-market execution beyond hype and vendor claims.
Course 7: Revenue Strategy and Operations- Design comprehensive revenue operations (RevOps) strategies that align marketing, sales, and customer success teams. Create personalized playbooks to optimize lead generation, conversions, and predictable revenue growth.
Course 8: - Leadership with Investors and Boards- Gain insights into private equity dynamics and investor expectations. Build productive relationships with stakeholders and develop a personalized career playbook to navigate leadership challenges in C-suite roles.
What You Will Learn In The CRO Program
• Align sales, marketing, and customer success for consistent revenue growth.
• Build scalable go-to-market strategies rooted in data and behavioral science.
• Lead high-performing, cross-functional commercial teams.
• Leverage analytics for segmentation, pricing, and lifetime value optimization.
• Communicate effectively with investors, boards, and senior executives.
• Build resilience and adaptability in volatile and competitive markets.
Enroll in the The Chief Revenue Officer (CRO) Program
