Accelerate Execution of Your Go-To-Market Strategy
The GTM Accelerator
The GTM Accelerator is turnkey, resource light diagnostic that systematically evaluates the people, processes, products, technology, capabilities and practices that drive GTM strategy execution. It enables companies to focus their execution efforts on the highest priority growth levers, which become revenue operations projects with aligned stakeholders and accountable owners . The GTM Accelerator provides what every RevOps & growth leader needs: an objective, data-driven assessment of their entire set of commercial capabilities that identifies the highest ROI strategic initiatives. The GTM Accelerator enables companies to accelerate GTM strategy execution by:
1. Focusing on the highest ROI growth drivers (which oftentimes are process, capability, culture and alignment related)
2. Aligning cross-functional teams and management around "root cause" problems and best solutions
3. Empowering GTM teams with best practice RevOps implementation playbooks and resources
How GTM Accelerator Works
From Diagnosis to Action in 3 Simple Steps
Diagnose
Get immediate clarity on your best ‘levers’ to accelerate GTM strategy execution
- Your business is assessed on the 40 proven key drivers of GTM execution
- Confidential online interviews are conducted with key GTM staff and core operational documents are reviewed
- Initial results identify your high-impact levers with no obligation to proceed
Prioritize & Align
Build consensus across your GTM teams on the need for change and path forward
- GTM teams get engaged when they hear core root cause issues will be addressed
- Confidential, broad based participation by GTM staff build trust in the process and outcomes
Receive and review a your GTM Accelerator scorecard: A comprehensive assessment of your GTM execution capabilities against 40 proven drivers
- 40 drivers proven to be causal of future revenues, cash flow and value creation in the context of your key strategic & business objectives
- Identifies your best action steps and ‘levers’ (aka RevOps projects) that are either core foundational enablers, immediate high value levers or long-term scale accelerators
- Your 3-5 highest impact opportunities identified and agreed upon by company leadership
Act
You receive clear action plans your GTM teams can execute immediately
- Findings presented to leadership and Board (to vet and confirm priority levers)
- Company wide presentations of key findings, recommendations and priority actions
- Detailed Implementation Playbooks with best practices for priority projects
- Workshops to review & empower implementation teams
As a new CRO, I needed a quick and objective way to assess the working dynamic across sales, service, marketing, product and IT. The Go-To-Market Accelerator highlighted critical gaps and more importantly opportunities for our commercial teams to work more effectively together. And since each function participated in the process, there was 100% buy in for the results.
Ready to Accelerate Your GTM Strategy Execution?
