Designing a Modern Revenue Organization For Growth in the AI Era

In this episode of the RevOpsAF podcast, Professor Joel LeBon leads a discussion about Designing the Modern AI-Enabled Revenue Organization. In this business school lecture, Stephen Diorio, Author of "Revenue Operations”, Sid Kumar, the Head of GTM Strategy and Planning at Databricks, and Marco Warner, Partner at BCG discuss what happens when Go-to-Market Stops Scaling and Why Revenue Operations Matters. Professor LeBon leads an insightful discussion about how business leaders are Designing a Modern Revenue Organization For Growth in the AI Era. This discussion will help you understand:

•    The  forces B2B organizations are confronting that are driving the need for a true revenue operations model rather than continued, functional optimization.

•    The most common signals that tell leadership a traditional go-to-market model is no longer sufficient for achieving their growth objectives

•    The difference between simply coordinating GTM functions and making the shift to Revenue Operations as a strategic capability

•    How an integrated Revenue Operations model can help growth leader better manage growing GTM complexity increases and frictions across Sales, Marketing, and Customer Success 

•    Why Revenue Operations will take a greater role in governance, decision support, financial accountability, resource allocation, and knowledge management in an era of AI.

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