About Revenue Operations Associates

We are a Go-to-Market Acceleration Company

  • We believe that Revenue Operations – when effectively implemented - is how companies can improve and accelerate GTM strategy execution.
  • We believe that Revenue Operations is a strategic discipline that can transform disconnected GTM teams & processes into synchronized, scalable growth system.
  • While other firms offer theories and data models, we deliver proven results through our diagnose-align-act methodology that has been market-tested across hundreds of companies.
  • We don't just tell you what's wrong, we identify your highest ROI levers and show your GTM teams exactly how implement.
  • We know your GTM teams need to implement and drive tough cross functional change. Our Revenue Operations and GTM Certification courses provide your GTM teams with the knowledge, skills, and tools drive better GTM execution and deliver measurable results.
  • We guarantee the ROI of our recommendations and implementation playbooks: if you don't realize positive measurable results you don't pay

What Makes Us Different

Specialization in Revenue Operations

We believe in the power of revenue operations – when done right – is the key to more effective GTM strategy execution. We take the forward looking view that revenue operations is a system that aligns the key revenue generating functions and teams in your business. It’s the processes systems, operations, and information that support all functions along the revenue cycle to drive profitable, scalable and reliable growth. We specifically include finance, product management and IT/Operations as key members of the GTM team (in addition to marketing, sales, and customer success). 

Proprietary Diagnostic Model
The GTM Accelerator is the only diagnostic that focuses on the 40 core underlying drivers of GTM execution, covering people, process, product, technology, data, culture, alignment, accountability and other proven causal drivers of GTM execution and revenue generation. Our approach is empirical, not theoretical, and we focus on the core processes and capabilities that lead to results. 

Comprehensive Evaluation of the Entire Revenue Cycle
We evaluate your entire go-to-market ecosystem, including the finance, IT/operations, product functions which have a direct role and impact on GTM execution and customer experience. We also focus on the core processes and “connective tissue” across functions that is a requirement for driving sustainable growth.

Implementation-Ready Solutions
To help your teams implement, we provide step-by-step "DIY" implementation playbooks, complete with tasks, timelines, accountable owners, and the right KPIs. Plus we provide best practice tools and resources for all things revenue operations.

Speed and Cost Effectiveness
The GTM Accelerator delivers actionable insights and implementation playbooks in 4-6 weeks with a fixed cost fee. We don't believe in long engagements that drain resources and empower and enable your teams to implement – keeping the cost low.

Guaranteed Results
We guarantee you will see value in the priority levers The GTM Accelerator identifies and the measurable impact of implementing our recommendations. If not, you are not obligated to pay. We think this makes us different from other GTM or Revenue Operations.

Leadership That Understands Growth

 We are a team of seasoned revenue operations experts and hands-on operating executives. We've founded, managed, and successfully exited companies. Our team brings real-world experience and has helped over 50 businesses execute more effectively and grow. We understand that the go-to-market landscape is evolving rapidly, and execution is difficult. That's why we believe optimizing revenue operations is the key to realizing your full go-to-market potential.

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CEO
Steve Busby
Before founding Revenue Operations Associates, Steve was the CEO of Greenwich Associates, the leading benchmark provider of relationship quality in financial services. He has over 30 years of experience leading companies and developing services that leverage benchmark analytics to drive transformational growth.
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Partner
Bernard Taracevicz
Bernie is a hands-on operator with expertise in growing VC-funded startups, Fortune 500 companies, and Private Equity owned businesses.
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Board Advisor
Stephen Diorio
Stephen is an established authority in revenue operations, commercial transformation, revenue acceleration, and sales and marketing performance management. His book Revenue Operations is the leading source for monetizing less tangible operational assets and capabilities.
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Partner - Head of Marketing
Jeff Platt
Jeff is a seasoned B2B and product marketing expert with extensive experience in financial services, technology, advisory, and travel sectors. He excels in transforming go-to-market strategies for B2B products, significantly boosting pipeline growth worldwide.

Our Mission

Enable companies to improve GTM strategy execution by mastering revenue operations.
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