Daniel Frailey

Get in Touch With Dan

dfrailey@uchicago.edu

Daniel Frailey is Partner is a Partner at Revenue Operations Associates with a track record of success in modern go-to-market strategy and Chief Revenue Officer (CRO) development.As a co-creator of a pioneering CRO Executive Education Program at the University of Chicago Booth School of Business, he has helped hundreds of growth leaders build the operational, change management, financial and systems capabilities they need to lead a modern revenue engine.Daniel is passionate about helping growth oriented investors and CEOs advance how companies build, evaluate, and scale revenue leadership.Through his teaching, advisory work, and program development, Frailey equips both executives and investors with frameworks to better assess, develop, and support revenue leaders. He is particularly focused on helping organizations improve alignment across go-to-market functions, avoid common breakdowns such as marketing-sales disconnects and customer churn, and ultimately enhance long-term enterprise value.Frailey’s work is grounded in a clear market insight—most CROs, regardless of prior success in sales, consulting, or revenue operations, enter the role without comprehensive experience managing the full commercial system. He emphasizes that the CRO mandate extends beyond sales leadership to include marketing, demand generation, sales development, customer success, pricing strategy, and revenue operations. His approach focuses on integrating these functions into a cohesive, high-performing engine, aligning teams across the full customer lifecycle to drive predictable and sustainable growth.